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NFTs and the New Marketing Paradigm: Insights from Candy Digital's Shae Biron

Shae Biron

• 1 min read
NFTs and the New Marketing Paradigm: Insights from Candy Digital's Shae Biron
Shae Biron on Pathmonk Podcast
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“NFTs aren't just a buzzword; they're shaping the next marketing revolution. Just as every brand today has a social media and email marketing strategy – soon, every brand will have an NFT strategy. Dive in to discover how NFTs are becoming an integral tool for creating innovative, more direct, and engaging brand experiences.”

- Shae Biron, Marketing Director at Candy Digital

Looking to explore the future of NFTs and web3 marketing? In an episode of the Pathmonk Podcast, recorded on May 11, 2023, Shae Biron, Marketing Director at Candy Digital, shared insights into the world of digital collectibles and the role they play in the evolving marketing landscape.

Since this recording, a merger between Candy Digital and Palm NFT Studio took place on June 16, 2023.

Learn about Candy Digital’s web3 production, their approach to audience engagement through digital collectibles, and their unique collaboration methods in the web3 space. Shae also touches on practical techniques like backlinking and the importance of transparency and direct engagement in web3 marketing.

This is a must-watch for anyone interested in the evolving landscape of digital collectibles. Don't miss the chance to gain insights from Shae.

Check out the podcast here:

Shae Biron on Pathmonk Podcast